I was walking down the street in Manhattan the other day when I spotted the Weinermobile and some companion vehicles.
It just so happened that I had my camera with me, so I decided to take a few shots and post them on my Instagram feed.
It was exactly the reaction they were hoping for no doubt. While I was shooting a helpful young “Hot Dogger” approached me and asked if I would like to be in the shot. I declined. But others were taking lots of selfies.
Social media has had a huge effect on event marketing and undoubtedly magnified its effect. The Weinermobile has 16.5K followers on Twitter and 7176 tweets. Pretty sweet for a hot dog.