Buying
things used to be so much simpler. You
went to a store, checked out a small selection of options, bought one, paid for
it in cash and you were done. Now it
seems that with every purchase I make, or service I use, online or off, I am expected to take a quiz too.
I get
it. Research says that reviews
matter. A recent article pointed out
that obscure hotels were benefiting from the exposure that positive reviews
can bring. (McGinty, 2016) But what's in it for me?
A
chance at a prize? Really? Do you get paid in lottery tickets? I sure don't.
Not to mention the fact that most of the products and services I buy are
average. Why would I take the time to
fill out a review for an average product?
On occasion,
when service warrants it I do want to provide feedback. But I am only asked a single question - will
you recommend us? No. Because I am not paid to do your marketing
for you. It's really as simple as that.
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