Buying things used to be so much simpler. You went to a store, checked out a small selection of options, bought one, paid for it in cash and you were done. Now it seems that with every purchase I make, or service I use, online or off, I am expected to take a quiz too.
I get it. Research says that reviews matter. A recent article pointed out that obscure hotels were benefiting from the exposure that positive reviews can bring. (McGinty, 2016) But what's in it for me?
A chance at a prize? Really? Do you get paid in lottery tickets? I sure don't. Not to mention the fact that most of the products and services I buy are average. Why would I take the time to fill out a review for an average product?
On occasion, when service warrants it I do want to provide feedback. But I am only asked a single question - will you recommend us? No. Because I am not paid to do your marketing for you. It's really as simple as that.