E-commerce is booming. In fact, eMarketer expects sales will top $27 trillion in 2020. (2016)
Studies show that "explainer" videos increase purchasing by a whopping 180%. If you keep the length to one minute, 77% will stay engaged. Increase it to more than two and only 47% will watch them completely. (Yonata, 2017)
Is this consistent with your experience? Do you watch explainer videos? All the way through? Even if they are long? And do you then buy something? Is your behavior any different on mobile?
(2016, August 22) Worldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This Year. emarketer.com. Retrieved March 24, 2017, from https://www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-Year/1014369
Yonata, J. (2017, March 23) Whey E-Commerce Visitors Are 180% More Likely to Buy After Watching an Explainer Video. business2community.com. Retrieved march 24, 2017, from