Frito-Lay is partnering with Shark Tank on an innovations contest for kids. Targeted to kids seven and up, families can enter the "Dreamvention" contest by coming up with a fun invention and submitting a drawing and explanation.
The grand prize is $250,000. And the plan is for the product development firm Mako + Invent to bring the winning idea to life.
So where does Shark Tank fit in? Robert Herjavec kicked off the contest during a Frito-Lay "invent-athon" at Google HQ.
Another partner for the campaign is Young Minds Inspired (YMI) which provides curriculum tools for more than 2 million educators around the country. Selected schools will be given a dreamvention-inspired curriculum, and the 10 schools that submit the most ideas will be awarded $5,000 to support more in-class science programs.
So what do you think? Will this be an effective way for Frito-Lay to increase sales? What about Shark Tank? Will this promotion raise ratings? And what about YMI and Mako + Invent? Will this increase their profile and make them more successful? How do you feel about contests in general? Do they engage you?