E-commerce
is booming. In fact, eMarketer expects
sales will top $27 trillion in 2020. (2016)
Studies
show that "explainer" videos increase purchasing by a whopping 180%. If you keep the length to one minute, 77%
will stay engaged. Increase it to more
than two and only 47% will watch them completely. (Yonata, 2017)
Is
this consistent with your experience? Do
you watch explainer videos? All the way
through? Even if they are long? And do you then buy something? Is your behavior any different on mobile?
(2016,
August 22) Worldwide Retail Ecommerce Sales Will Reach $1.915 Trillion This
Year. emarketer.com. Retrieved
March 24, 2017, from https://www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-Year/1014369
Yonata,
J. (2017, March 23) Whey E-Commerce Visitors Are 180% More Likely to Buy After
Watching an Explainer Video. business2community.com. Retrieved march 24, 2017, from
