Sun-Maid Growers of California has completed their agency reviews and selected new marketing partners. They are now in the process of developing an integrated marketing campaign featuring custom recipes to support their tie-in to the "Trolls" movie and the holiday baking season. (McClellan, 2016)
I wasn't aware that there still is a holiday baking season.
Which makes me wonder - does anyone bake anymore? If so, who? Why not focus on snacking instead? The product does come in those convenient little boxes after all.
So what do you think? Who is the target for this effort? Do you think it will be successful? Or do you think a different target and strategy would work better?
McClellan, S. (2016, September 6) MXM, MBMG Win Agency Assignments From Sun-Maid. mediapost.com. Retrieved September 8, 2016, from