Sun-Maid
Growers of California has completed their agency reviews and selected new
marketing partners. They are now in the
process of developing an integrated marketing campaign featuring custom recipes
to support their tie-in to the "Trolls" movie and the holiday baking
season. (McClellan, 2016)
I
wasn't aware that there still is a holiday baking season.
Which
makes me wonder - does anyone bake anymore?
If so, who? Why not focus on
snacking instead? The product does come
in those convenient little boxes after all.
So
what do you think? Who is the target for
this effort? Do you think it will be
successful? Or do you think a different
target and strategy would work better?
McClellan,
S. (2016, September 6) MXM, MBMG Win Agency
Assignments From Sun-Maid. mediapost.com. Retrieved September 8, 2016, from
