Last year Heineken ran a promotion called "Spark Your Holiday." The real-time campaign, which ran in digital, mobile and out-of-home media, targeted consumers at the exact moment they were making food and beverage decisions. Discounts and incentives were offered and in-store sales increased by 4.3%. (Sullivan, 2016)
Impressive. And a bit Minority Report.
So what do you think? Have you observed any ads that have been particularly well-timed or well-placed? Did they make you want to buy something? Did they creep you out? Or are you willing to trade some privacy for convenience?
Sullivan, L. (2016, September 21) Heineken Finds 4.3% In-Store Sales Increase Through Intent Targeting. mediapost.com. Retrieved September 23, 2016, from,http://www.mediapost.com/publications/article/285179/heineken-finds-43-in-store-sales-increase-throug.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=96609