Will Marriott's connecting with Create & Cultivate connect with Millennials?

Marriott hotels is developing a six-part content series targeting Millennial career women.  Called "Create & Innovate" it will be featured on both companies' websites.  The series spotlights the hottest female entrepreneurs and offers see and do tips for various cities.

Create & Cultivate is known for their one-day conferences, which attract Women ages 21 - 35, with an annual median income of $75K and a purchasing power of $405 billion. (Gazdik, 2016)

Wow.  Sounds like a good fit to me.

Gazdik, T. (2016, September 1)  Marriott Targets Millennials With Content Series.  mediapost.com.  Retrieved September 2, 2016, from http://www.mediapost.com/publications/article/283862/marriott-targets-millennials-with-content-series.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=96012