A new study by Siegel + Gale has found that the most memorable logos were 13% more likely to get consumers' attention and 7% more likely to encourage consumers to learn more about the brand.
And, when people recognize a logo , they are likely to ascribe traits like trust, respect and reliability to the brand.
The top four most memorable logos for the 3,000 U.S. and U.K. residents surveyed were Nike, Apple, Coca-Cola, and McDonald's. (Greenberg, 2015)
So what do you think? Do you feel this way about these brands? And do you attribute any of those feelings to their logos?
What about the most memorable logo you can think of? How does it make you feel more connected to the brand?
Greenberg, K. (2015, October 9) Memorable Logos Drive Brand Affinity. mediapost.com. Retrieved October 9, 2015, from