A new
study by Siegel + Gale has found that the most memorable logos were 13% more
likely to get consumers' attention and 7% more likely to encourage consumers to
learn more about the brand.
And, when
people recognize a logo , they are likely to ascribe traits like trust, respect
and reliability to the brand.
The
top four most memorable logos for the 3,000 U.S. and U.K. residents surveyed were
Nike, Apple, Coca-Cola, and McDonald's.
(Greenberg, 2015)
So
what do you think? Do you feel this way
about these brands? And do you attribute
any of those feelings to their logos?
What
about the most memorable logo you can think of?
How does it make you feel more connected to the brand?
Greenberg,
K. (2015, October 9) Memorable Logos
Drive Brand Affinity. mediapost.com. Retrieved October 9, 2015, from
