As we discussed in class, online dating has gone mainstream. A 2013 poll conducted by the Pew Research Center found that 59% of Americans now believe the internet is a perfectly respectable place to seek out partners. (Firger, 2015)
Unfortunately, at the same time, some recent data from the health departments of Rhode Island and Houston have shown an increase in STDs for 2014 vs. 2013, after declines tracking back to 2009. The numbers are alarming. In Rhode Island syphilis increased by 79%, HIV by 33% and gonorrhea by 30%. Similar data has been released in Wales, and the Philippines, suggesting this is a global trend. (Sass, 2015)
Clearly some kind of awareness building campaign for safe sex is overdue.
This week the AIDS Healthcare Foundation decided to take matters into their own hands and released this billboard on more than 20 locations and 100 bus benches in Los Angeles.
Tinder immediately sent a cease and desist letter to the foundation.
The foundation responded by declining to remove the references to Tinder saying: "AHF has not made any false or disparaging statements against Tinder and therefore has no reason to cease making any such statements." (Ziv, 2015)
I guess we'll have to see what happens next.
In the meantime however, what do you think? What are they trying to accomplish? And, will this be an effective campaign?
Keeping in mind the audience for the effort and what we have learned about persuasion, can you think of a more effective way to motivate people to get their free checkups?
Firger, J. (2015, May 30) Should Dating Apps Help Promote Safe Sex? newsweek.com. Retrieved October 1, 2015, from
Sass, E. (2015, September 29) Tinder Wants STD Billboard Removed. mediapost.com. Retrieved October 1, 2015, from
Ziv, S. (2015, September 30) Tinder Clashes With AIDS Healthcare Foundation Over STD Billboard. newsweek.com. Retrieved October 1, 2015, from