If you're a Gen X mom buying baby products from The Honest Company, then you probably know who Jessica Alba is, and what you know about her is important to you and part of the reason that you buy her products.
But what about the other products and services that you buy? Do you know who the team is behind those brands? And do you want to?
According to mediapost.com, one way to engage Millennials is to "introduce your team." They advocate use of an interactive "About Us" page with dedicated bios, colorful photos, blurbs and fun facts about employees. They even go so far as to suggest the inclusion of employee social media handles for users to connect directly with them.
What do you think? Do you want to know your team? How well? Does it vary based on brand? And does this make sense from a company perspective?
Johnson, B. (2015, September 4) How to Engage And Educate Millennials On Your Brand. mediapost.com. Retrieved September 10, 2015, from