In a just launched campaign, Dr. Pepper is daring Telemundo viewers to "Try Something New," led by celebrities of course. The on-air component of the "Atrevete A" campaign consists of branded segments on "Suelta La Sopa," a popular celebrity chat show. Celebrity guests will join the hosts as they try challenging feats.
The campaign will also be promoted with "Daring Moments of the Week" segments, commercials and cross-promotional segments on other Telemundo series.
Online, viewers have been invited to share photos of themselves with a Dr. Pepper logo and write a caption describing something they have always wanted to try. The winner will appear on the show. (Sass, 2015)
Oddly enough Dr. Pepper isn't the only soft drink using a "dare" theme at the moment. Earlier this month, Pepsi introduced "Live for Now," with challenges led by Pepsi ambassadors like Usher and Serena Williams.
So what do you think? Will these campaigns be successful? Is it about the challenge or the celebrities?
Sass, E. (2015, March 26) Dr. Pepper, Telemundo Dare Viewers In New Campaign. mediapost.com. Retrieved March 27, 2015, from