A 2014
study from the IAB (Interactive Advertising Bureau) indicated that 22% of
American adults watch original digital video monthly, up from 15% in 2013.
The
study also found that 28% watch tv online monthly and 31% watch amateur
videos. 46% of those watch on their
smartphones, 41% on their tablets, and 48% use internet-connected tv. (Loechner, 2014)
Is
this consistent with your habits? What
kind of online videos are you watching and what device are you using to watch
it? Oh, and do you even look at the
advertising preceding it?
