I bought a chair from Restoration Hardware last year. It was a knock-off of a classic 50's ant chair and we wanted to try it out to see if we should buy the real thing. Ultimately we decided we weren't fond of it and bought different chairs from a different store.
So I was horrified a few weeks ago when a package arrived of 13 very heavy Restoration Hardware catalogs -- apparently 17 pounds worth. While I couldn't resist the urge to skim through them, I bought nothing. And I felt so guilty about killing all those trees that I thought about contacting them to ask them to take me off their mailing list.
Well, I wasn't the only one that had this reaction. Twitter exploded with nasty and sarcastic comments like this -- "No thanks @Restoration Hardware. Come take it back." And, "Going out this morning to clean up all the dead UPS guys who were delivering Restoration Hardware catalogs today." (Forbes, 2014)
The Daily Mail has rounded up some of the best reactions and you can check them out here...
It used to be that it didn't matter what people said about you as long as they spelled your name right. Do you think that's still true? Is there value to be had in generating brand buzz of the negative kind?
And, how do you feel about catalogs in general? Do you get them, like them, and order things from them?
Forbes, T. (2014, June 20) Restoration Hardware's Catalog Lands With A Thud. mediapost.com. Retrieved July 4, 2014, from http://www.mediapost.com/publications/article/228447/restoration-hardwares-catalog-lands-with-a-thud.html