I bought a chair from Restoration Hardware last
year. It was a knock-off of a classic
50's ant chair and we wanted to try it out to see if we should buy the real
thing. Ultimately we decided we weren't
fond of it and bought different chairs from a different store.
So I was horrified a few weeks ago when a package
arrived of 13 very heavy Restoration Hardware catalogs -- apparently 17 pounds
worth. While I couldn't resist the urge
to skim through them, I bought nothing.
And I felt so guilty about killing all those trees that I thought about
contacting them to ask them to take me off their mailing list.
Well, I wasn't the only one that had this
reaction. Twitter exploded with nasty
and sarcastic comments like this -- "No thanks @Restoration Hardware. Come take it back." And, "Going out this morning to clean up
all the dead UPS guys who were delivering Restoration Hardware catalogs
today." (Forbes, 2014)
The Daily Mail
has rounded up some of the best reactions and you can check them out here...
It
used to be that it didn't matter what people said about you as long as they
spelled your name right. Do you think
that's still true? Is there value to be
had in generating brand buzz of the negative kind?
And, how
do you feel about catalogs in general?
Do you get them, like them, and order things from them?
Forbes,
T. (2014, June 20) Restoration
Hardware's Catalog Lands With A Thud. mediapost.com. Retrieved July 4, 2014, from http://www.mediapost.com/publications/article/228447/restoration-hardwares-catalog-lands-with-a-thud.html
