Last week President Obama announced a task force to address the issue of rapidly diminishing honey bees and other pollinators.
It's an important issue, and several companies have already adopted it as a pet cause. Most notably Whole Foods, which this week is sponsoring "Human Bee-In" events and "Give Bees A Chance" promotions. Participants include General Mills which will donate $1 for each box of Cascadian Farms Buzz Crunch Honey Almond sold, up to $100,000 to the Xerces Society, a leader in pollinator conservation. Annie's, Barney Butter, Celestial Seasonings and Luna are also making donations. (Mahoney, 2014)
What effect do you think this promotion will have on sales? Are your purchase decisions influenced by the charitable efforts of the brands you buy? How?
Mahoney, S. (2014, June 23) General Mills, Whole Foods Generate Buzz For Bees. mediapost.com. Retrieved June 23, 2014, from http://www.mediapost.com/publications/article/228559/general-mills-whole-foods-generate-buzz-for-bees.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=73911