According to match.com, a survey showed that 80% of singles are pet lovers. And, 59% agree that finding out your date had adopted rather than bought their pets would make them seem more attractive. (Irwin, 2014)
Therefore it makes sense that match.com would partner with PetSmart charities on pet-friendly dating events. The members only events include advice about when to introduce a pet to a potential date, and whether or not cat people and dog people can truly get along. (Apparently the answer is yes, since 66% of dog owners would date cat people.)
So what do you think? Is this an good way for match.com to increase membership?
Irwin, T. (2014, June 20) PetSmart Charities, Match.com Pair For Dating Events. mediapost.com. Retrieved June 20, 2014, from http://www.mediapost.com/publications/article/228365/petsmart-charities-matchcom-pair-for-dating-even.html