Friday, March 21, 2014

If it's cool out this summer will you grab a beer?

Apparently if you live in Chicago you will.  According to Weather FX, if there are three consecutive days of below-average temperature, during the summer in Chicago, beer sales increase.  New York is just the opposite with three above-average temperature days leading to increased sales. 

More interesting patterns include the fact that ice cream sales go up in Atlanta on relatively cool days, while in Los Angeles ice cream consumption increases on clear days.  (Castillo, 2014)

Here's a link to a previous blog about tying behavior to weather patterns and even just checking out the forecast.

So what do you think?  Do you check out the weather when you make your plans?  Are you in the mood for a beer?

Castillo, M. (2014, March 19)  Weather Can Predict Whether You Want a Beer.  Retrieved March 21, 2014, from

1 comment:

  1. I definitely check the weather before I make plans weather going out to the park or the movies/museum. Also I'd like to be appropriately dressed when I go out so I won't get surprised or feel uncomfortable.

    It's not surprising to me that mostly everyone check the weather when planning to do something or go anywhere -- in fact it's almost second nature to do so. But it's very interesting to find out that people would check the weather to buy or consume something. I feel it's second nature to consume or buy ice cream or drink a cold beverage such as beer when the weather is above average. It's not like I check the weather first before I get ice cream or drink a cold beer. When I feel it's hot enough to consume these things to keep me cool then I just do it. I don't think consuming food requires planning - when the time and the weather calls for it then it just happens.

    But from an advertising stand point, it's logical why significant research goes into consumer behavior. It's a billion dollar market and the advertisers and the producers want a piece of the pie. It's the reason why they're in business to make money and increase sale.