In an effort to differentiate itself from the competition, Loews Hotels is partnering with Fiat. While some locations will offer chauffeured services to guests, others will offer loaner vehicles for up to three hours a day.
Elizabeth Harlow, SVP of Marketing for Loews Hotels says that they are looking to align themselves with brands that share their core values -- i.e. exciting, approachable and local. (Irwin, 2014)
So what do you think? Is this a good partnership? Will it generate more sales for both parties?
Irwin, T,. (2014, March 12) Loews Hotels Partners With Fiat. mediapost.com. Retrieved March 13, 2014, from http://www.mediapost.com/publications/article/221257/loews-hotels-partners-with-fiat.html