Showing posts with label beer sales. Show all posts
Showing posts with label beer sales. Show all posts

Friday, March 21, 2014

If it's cool out this summer will you grab a beer?


Apparently if you live in Chicago you will.  According to Weather FX, if there are three consecutive days of below-average temperature, during the summer in Chicago, beer sales increase.  New York is just the opposite with three above-average temperature days leading to increased sales. 

More interesting patterns include the fact that ice cream sales go up in Atlanta on relatively cool days, while in Los Angeles ice cream consumption increases on clear days.  (Castillo, 2014)

Here's a link to a previous blog about tying behavior to weather patterns and even just checking out the forecast.


So what do you think?  Do you check out the weather when you make your plans?  Are you in the mood for a beer?


Castillo, M. (2014, March 19)  Weather Can Predict Whether You Want a Beer.  adweek.com.  Retrieved March 21, 2014, from  http://www.adweek.com/news/advertising-branding/weather-can-predict-whether-you-want-beer-156404