Goodyear Tires are now the “official tires” of the US Ski Team, US Snowboarding and US Freeskiing. Goodyear GM Gary Melliere says it’s a natural fit because both partners excel at performance in challenging winter weather. (Greenberg, 2013)
Interesting. Since tire sales pick up starting in late third quarter, the timing is certainly right. But what do you think? Will this sponsorship be effective?
Greenberg, K. (2013, November 5) Goodyear Straps On Skis with USSA. mediapost.com. Retrieved November 8, 2013, from http://www.mediapost.com/publications/article/212786/goodyear-straps-on-skis-with-ussa.html