Goodyear
Tires are now the “official tires” of the US Ski Team, US Snowboarding and US
Freeskiing. Goodyear GM Gary Melliere
says it’s a natural fit because both partners excel at performance in
challenging winter weather. (Greenberg, 2013)
Interesting. Since tire sales pick up starting in late
third quarter, the timing is certainly right.
But what do you think? Will this
sponsorship be effective?
Greenberg,
K. (2013, November 5) Goodyear Straps On Skis with USSA. mediapost.com. Retrieved November 8, 2013, from http://www.mediapost.com/publications/article/212786/goodyear-straps-on-skis-with-ussa.html
