Macy’s has announced that they are positioning their new mobile app as a digital personal assistant for holiday shoppers. It will help them view Black Friday specials, create customized shopping lists, and navigate the stores. Of course the lists can be edited and shared with friends.
QR codes are out – downloads were disappointing. But a new technology will allow people to view product videos by just waving their smart phones in front of a billboard.
The emphasis, as always, will be on deals, only now they will be delivered via mobile. And stand by for more emails. (Tode, 2013)
So what do you think? Will this strategy work? I have to admit I never had trouble finding my way around the store until they replaced the easy to read signs they had with a lousy 3D floor plan that may work with apps, but doesn’t do much for me. It makes me wonder how many Macy’s customers are really using mobile apps. How about you?