Macy’s
has announced that they are positioning their new mobile app as a digital
personal assistant for holiday shoppers.
It will help them view Black Friday specials, create customized shopping
lists, and navigate the stores. Of course the lists can be edited and shared with
friends.
QR
codes are out – downloads were disappointing.
But a new technology will allow people to view product videos by just
waving their smart phones in front of a billboard.
The
emphasis, as always, will be on deals, only now they will be delivered via
mobile. And stand by for more emails. (Tode, 2013)
So
what do you think? Will this strategy
work? I have to admit I never had
trouble finding my way around the store until they replaced the easy to read
signs they had with a lousy 3D floor plan that may work with apps, but doesn’t
do much for me. It makes me wonder how
many Macy’s customers are really using mobile apps. How about you?
http://www.mobilecommercedaily.com/macy%E2%80%99s-makes-app-linchpin-in-black-friday-shopping-experience
