NY is definitely the land of the weird. Man in his underwear – must be the Naked Cowboy. People talking to themselves – oh wait that happens everywhere now.
But these past few weeks a couple of interesting promotions are making even jaded New Yorkers take a second look. First there was a promotion for the new movie version of Carrie. When a standard coffee shop argument turned telekinetic, even the most oblivious smartphone users reacted. Here is the video that was distributed and run by various news outlets.
And this weekend, you may find a Star Trek character delivering your groceries. GE has partnered with Star Trek to promote their “Brilliant Machines” with this commercial.
For the local promo they have partnered with TaskRabbit to rebrand deliverers as TrekRabbits. Post a task under $35 between 10/10 and 10/13 and you may find yourself randomly selected for a warp speed delivery.
Hmm. Sounds like fun, but will it really help GE sell stuff? Or will New Yorkers assume that the characters are in town for ComicCon? Likewise will viewers of the ‘sNice video go to see Carrie? Will you?
McDaniel, M. (2013, October 7) Customers Freak Out as Viral Video Unleashes 'Carrie' in a Coffee Shop. movies.yahoo.com. Retrieved October 10, 2013, from http://movies.yahoo.com/blogs/movie-talk/viral-video-unleashes-carrie-coffee-shop-155157580.html
Golembewski, V. (2013, October 10) Live Long & Prosper With Trekkie-Delivered Groceries. refinery29.com. Retrieved October 10, 2013, from http://www.refinery29.com/2013/10/55134/task-rabbit-star-trek-delivery?utm_source=feed&utm_medium=rss