tag:blogger.com,1999:blog-1224915528295104121.post1154206765311945362..comments2023-06-28T04:21:50.345-04:00Comments on Prof. Lehrer's Blog: Will a new app make you want to do your holiday shopping at Macy’s?PJ Lehrerhttp://www.blogger.com/profile/03542375280347783258noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-1224915528295104121.post-69500558548883919532013-10-28T22:11:03.878-04:002013-10-28T22:11:03.878-04:00That's my problem: every time I enter some big...That's my problem: every time I enter some big store I'm just lost. Overloaded shelfs make me so confused and destructed that I can spend hours in the store without buying anything (or buying a lots of stuff I don't need), even if I go just for socks. This application sounds exciting, but how many people are really prepare "plan" what do they want to find in the store? I don't know, I have a doubts about efficiency of this application. grace_legendshttps://www.blogger.com/profile/15104788440367797439noreply@blogger.comtag:blogger.com,1999:blog-1224915528295104121.post-16433950099351510102013-10-24T14:55:18.184-04:002013-10-24T14:55:18.184-04:00I think the bar codes thing will work for young wo...I think the bar codes thing will work for young women 18-30 who are used to using technology like QR codes. However, for older women, it won't work. Older women are accustomed to having one-on-one interaction. Therefore, I believe if they need more details, they would feel more comfortable with asking to clerks. <br />But the application itself will appeal to all people because everyone wants to see what will be in the store before they make a decision and also definitely wants to check coupons on the app! <br />For me, this will be effective and convenient to look overall products and promotions in advance. <br />and also this is enough to make people including me excited even before entering Macy's.<br />Yunjoo Kimhttps://www.blogger.com/profile/08364171429220590896noreply@blogger.comtag:blogger.com,1999:blog-1224915528295104121.post-63553805922208196892013-10-20T21:07:55.819-04:002013-10-20T21:07:55.819-04:00Knowing that Macy’s is reaching out to millennials...Knowing that Macy’s is reaching out to millennials by introducing new brands, etc. (http://www.huffingtonpost.com/2012/10/18/macys-millennials-new-brands_n_1979993.html) I find Macy’s new strategy with a digital personal shopper mobile app and new technology in the stores excellent as long it does not scare away their target market; working women, ages 25-54, who likes affordable fashion.<br /> <br />Being a part of Macy’s new target and being familiar with smart phones and new technology, I believe that millennials will embrace the new strategy and enjoy that they constantly via the app can keep themselves updated with information about deals and specials. Your blog actually made me download the Macy's app and the Black Friday app so I’m ready to experience my first Black Friday :-)Julie Stemann Monbergnoreply@blogger.com