After
years of resistance, I finally caved and decided it was time to get a smart
phone. I had already decided on a
Samsung Galaxy thanks to the brilliant campaign the company ran during the
launch of the iPhone 5.
Here’s
the tv ad, and the blog I wrote about it, in case you missed it. As you can see the feedback from my class was
very positive and subsequent sales results indicated that the campaign was
indeed very successful.
As far
as the service went, I have tried Sprint, AT&T and Verizon over the years
and haven’t noticed any appreciable difference between them. So, when I saw the new “Unlimited for Life”
ad from Sprint, I was intrigued.
Why? Because I hate all this
technology stuff! How’s that for a
consumer insight? And the idea of taking
this decision off my plate once and for all is so appealing that I said: “Sign
me up.” Here’s the ad in case you missed
it. Stand by for sales results.
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