Thursday, August 29, 2013

I’m not sure that I want healthy eating tips from an elevator.

Captivate Network, the folks who deliver video to your work elevators and lobbies, have just announced a new partnership with SparksRecipes.  As a result you will soon be seeing recipes and healthy eating tips as you ride the elevator to your floor.  (Sass, 2013)

I’ll admit that I occasionally glance over to see the weather or read a business headline, but recipes?  I don’t think so.  There’s a time and a place for everything and for food edit, that’s not it.

Sass, E. (2013, August 27)  Captivate Taps SparkRecipes For Food Content.  Retrieved August 28, 2013, from

1 comment:

  1. Recipes from an elevator does seem like a bit of a stretch - potential consumers are expected to jot down a recipe on their ride down? Most people won't even make eye contact or acknowledge their fellow elevator passengers.

    I am partially swayed by the idea of healthy eating tips - many people take the elevator down on their lunch break and already have food on their mind - perhaps a healthy eating tip could be appropriate here, and could ultimately help create brand recognition.