Solixir, a maker of energy drinks is launching a zombie-spoof campaign in Chicago – “Fighting the Working Dead One Can at a Time.”
Campaign tactics include: domination of Chicago’s rapid transit system, deployment of Working Dead zombies in high-traffic areas, street teams doing sampling in the Loop Business district, and a Facebook contest. Check out the article below for more details.
So what do you think? Will this be a successful way for a small company to make a big splash?
Lukovitz, K. (2013, April 2) Solixir Energy Drinks In ‘Working Dead’ Campaign. mediapost.com. Retrieved April 3, 2013, fromhttp://www.mediapost.com/publications/article/197076/solixir-energy-drinks-in-working-dead-campaign.html?edition=58417#axzz2PR3dh7Vy