Dos Equis is launching new creative as part of their long running (it began in 2007) “The Most Interesting Man in the World” campaign. The tv commercials, print ads, online and out-of-home ads position Dos Equis as the premium beer of choice for people who want to live more interesting lives. (Irwin, 2013)
The new spots aren’t posted yet, but here’s one from 2012 in case you missed it.
So, what do you think? Does the positioning speak to you? Does it make you want to buy Dos Equis?
Irwin, T. (2013, April 15) Dos Equis ‘Most Interesting Man’ Returns. mediapost.com. Retrieved April 17, 2013, from http://www.mediapost.com/publications/article/197961/dos-equis-most-interesting-man-returns.html?edition=58793#axzz2QjEKj5Ca