Maybe I’m just bitter because after they bought my local
Duane Reade chain they slashed the loyalty program and dropped many of my
favorite name brands for generic products that don’t taste or work as
well.
But as a marketer, I just don’t understand why any company
would tout the fact that they are 111 years old – especially a retailer. Apparently it’s so they can brag about being
the inventors of childproof caps and drive-through pharmacies. And that’s supposed to make me want to shop
there now? Why? (Baar, 2012)
Personally I think their new smartphone app for
prescription refills sounds interesting.
So, why not just talk about that instead of ancient history?
Baar,
A. (2012, August 11) Walgreens Campaign Touts Its History Of
Innovation. mediapost.com. Retrieved August 15, 2012, from
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