Campbell’s who at first was skeptical of the artist’s
support, ultimately embraced him and sent him cases of tomato soup, commissioned
paintings, and even established an art scholarship in his name. Why not?
When he was asked why he chose to paint the soup can in 1962 he said
that he had eaten the soup for lunch every day for the past 20 years; talk
about a loyal user!
The promotion, which ties into the exhibit at the
Metropolitan Museum of Art includes four limited edition cans available
exclusively at Target. A “15 minutes of
fame” app will enable users to turn photos into Warhol-inspired works of art,
and the best ones will be featured on Campbell’s Facebook page. (Lukovitz,
2012)
I have to admit that I am tempted to track down the cans
for display purposes. And I will visit
the Met exhibit, which they sponsored, during member previews. But I don’t think that it will make me want
to consume Campbell’s soup again. The
last time I tried – it was way too salty.
What do you think? Does it make
you want to buy something?
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