As social media matures, it is expanding and fragmenting, following in the footsteps of television. And each network is now becoming more distinct in terms of the audience that it attracts. So depending upon who you are trying to reach, a variety of new options are available.According to a recent study by Pingdom, males like tech-oriented sites like Slashdot, Hacker News and Stack Overflow, while females like Pinterest, Goodreads and Blogger. Marketers who want to reach 25-34 year-olds should consider Hi5, while those seeking 35-44 year-olds might want to check out Quora.
And, while the estimated age of the average social media user is under 37, LinkedIn’s average user is 44 and Facebook’s is 50! (Sullivan, 2012)
That surprises me. How about you?
Sullivan, L. (2012, August 27). Social Media Users’ Age, Gender Impact Site Choices. mediapost.com. Retrieved August 23 , from http://www.mediapost.com/publications/article/181368/social-media-users-age-gender-impact-site-choice.html