As mobile couponing continues to grow, a new study of 9,000 QSR campaigns has yielded some interesting data. For instance, the most popular offer is BOGO, i.e. buy one get one free, with 70% of those surveyed preferring it, while 22% wanted price discounts and 6% opted for “free with purchase” promotions.
Also interesting was the fact that weekday time sensitive promotions fared the best. So if you want someone to buy dessert, send them a coupon at 3:00 pm on a Wednesday.
Social media is proving to be a good way to build lists, with 10% of prospects coming through online channels. But, refer a friend programs are still better performers, adding 21% to subscriber lists. (Walsh, 2011)
So, what about you? Do you use mobile coupons, and do you have an offer preference? Did you join the list via social media, or were you referred by a friend?
Walsh, M. (2011, December 5) Restaurant Industry Serves Up Mobile Offers. mediapost.com. Retrieved December 7, 2011, from