Have you used a mobile coupon at a QSR?

12/8/11

As mobile couponing continues to grow, a new study of 9,000 QSR campaigns has yielded some interesting data.  For instance, the most popular offer is BOGO, i.e. buy one get one free, with 70% of those surveyed preferring it, while 22% wanted price discounts and 6% opted for “free with purchase” promotions.

Also interesting was the fact that weekday time sensitive promotions fared the best.  So if you want someone to buy dessert, send them a coupon at 3:00 pm on a Wednesday.  

Social media is proving to be a good way to build lists, with 10% of prospects coming through online channels.  But, refer a friend programs are still better performers, adding 21% to subscriber lists. (Walsh, 2011)

So, what about you?  Do you use mobile coupons, and do you have an offer preference?  Did you join the list via social media, or were you referred by a friend?

Walsh, M.  (2011, December 5)  Restaurant Industry Serves Up Mobile Offers.  mediapost.com.  Retrieved December 7, 2011, from

http://www.mediapost.com/publications/article/163426/restaurant-industry-serves-up-mobile-offers.html?edition=40893

Are coupons saving Sunday newspapers; or is it affluent readers?

8/11/11

According to Scarborough Research, coupon clipping is up 24% since 2006. And, despite the rush to all things digital, and the primary channel for coupons is still Sunday newspaper inserts, with 49% of coupons coming from this source. (Baar, 2011)

At the same time, the Mendelsohn Affluent Barometer says that among the top 20% of Americans ($100K+), 86% are still reading their newspapers in hard copy form. (Shullman, 2011)

Is it any wonder that my weekend edition of the Wall Street Journal now includes FSI’s?

While younger generations are clearly moving toward electronic media options, it would appear that the old hard copy newspaper still has some life in it yet. Advertisers take note!

Baar, A. (2011, August 10). People Still Turn To Sunday Papers For Coupons. mediapost.com. Retrieved August 11, 2011, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=155627&nid=129762

Shullman, B. (2011, August 1). Among Affluent Americans, Print Media Is Tops. adage.com. Retrieved August 11, 2011, from
http://adage.com/article/adagestat/affluent-americans-print-media-tops/229002/

Are Mobile Coupons the next big thing?

10/29/09

We have been hearing for a while that mobile advertising is about to take off, and perhaps here lies the key; after all coupons are very popular these days. In a recent HipCricket study, 47% of recipients of mobile coupons remember the brand and 94% remember the offer.

So, Sprint has joined with Screenvision to offer subscriber discounts on drinks and snacks at more than 500 movie theaters nationwide. In addition, the technology also supports a loyalty program, and allows users to download content, music, trailers and games. (Sullivan, 2009)

And in return, users only have to give up their privacy, since databases will keep track of purchases, and presumably share the information with anyone willing to pay for it. Is it a fair trade off? What do you think? Have you redeemed a mobile coupon yet?


Sullivan, L. (2009, October 28). Sprint Delivers Mobile Coupons for Movie Theaters. mediapost.com. Retrived October 28, 2009, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=116303