In what has to be one of the oddest partnerships I’ve heard of so far, Rodale, publisher of the best-selling book “Eat This, Not That!” has partnered with Celebrity Cruises to offer a new series of interactive onboard activities themed around healthy eating choices. These include an interactive trivia game, cooking and mixology demonstrations, and enrichment talks by experts. (Irwin, 2011)
Supposedly consumers have been clamoring for fitness-theme cruises because they are very health-conscious. Really? I thought cruises were all about gluttony, with 24-hour all you can eat options abounding. Does this sound like an idea that can work, or is this just an attempt to shed unhealthy perceptions of cruising? Would you go on a healthy-eating cruise? Would anyone you know?
http://www.mediapost.com/publications/article/161025/celebrity-cruises-rodale-join-for-wellness.html?edition=39555
