Do you cook? Why?

11/24/11

HAPPY THANKSGIVING!!!

According to a new report from Mintel, home cooking is on the rise due to variety of reasons including: economizing, healthier eating (51%), trying new things (56%), exploring foods from other cultures (27%), expressing affection for friends and family (48%), and bonding with children (41%).

Not surprisingly, some of the variation can be traced to generational differences, with Boomer cooks more interested in health, and Millennial cooks feeling sophisticated and smart, not to mention superior to their peers. (Lukovitz, 2011)

I just made a date to bake chocolate chip cookies with my niece and nephew.  What about you?  What’s your motivation for cooking?


Lukovitz, K. (2100, November 21).  Healthier Diet Is One Big Home-Cooking Driver.  mediapost.com.  Retrieved November 22, 2011, from

http://www.mediapost.com/publications/article/162746/healthier-diet-is-one-big-home-cooking-driver.html?edition=40489

What are cooking show viewers buying?

8/18/10

With over 50% of Americans watching cooking shows very often/occasionally the obvious question is – are they buying stuff because of the shows, and if so, what?

According to a recent Harris Poll, 57% viewers have purchased food, 36% have purchased small kitchen gadgets, 24% have purchased cookbooks, and 6% have purchased large appliances, as a direct result of what they have seen on the shows. Those seem like impressive results to me. If only we had non-viewer numbers to compare them to.

Loechner, J. (2010, August 13). Cooking Shows Inspire Purchases. mediapost.com retrieved August 18, 2010, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133446