Michelin, the tire manufacturer, has announced the launch of new ad in its ongoing campaign featuring the Michelin Man cartoon character. The international effort which began airing in 2007 has a notable emotional slant and the new ad, which isn’t posted on YouTube yet, features a father and son navigating hazards together. (Greenberg, 2011)
Here is the previous commercial in the campaign.
What do you think? Does it work? Would they have been better off using live action footage?
Greenberg, K. (2011, June 21) Michelin Man Gets Wet In New Ad. mediapost.com. Retrieved June 22, 2011, from