IGo has just announced that they are employing their first celebrity spokesperson. They believe that even though Shaquille O’Neal has announced his retirement, he is still “one of the most talked-about personalities right now” (Baar, 2011)
They also point out that as a frequent traveler he has been a product user for years. Well that’s a good start. But is it enough? The company says that he is known for “championing products that deliver value, durability and functionality.” Did you know that? I thought he played basketball.
So what do you think? Will he be able to sell lots of batteries and headphones?
Baar, A. (2011, June 15) Battery, Headphone Maker IGo (es) With Shaq. mediapost.com. Retrieved June 16, 2011, from