In an effort to attract Gen Y consumers, Denny’s has been airing a series of online videos called Always Open.
Each video features a celebrity interview conducted by David Koechner. Interviewees include Will Forte, Kristen Bell and Sarah Silverman. While the interviews take place in actual Denny’s locations, food is not the topic of conversation.
The goal of the videos is to portray Denny’s as a comfortable and welcoming place where people can enjoy good food and open conversation. (Corr, 2011)
That’s an interesting idea. But, it suggests that twentysomethings are more interested in the atmosphere of the restaurants they frequent than the food that’s served. Do you think this is true? And did you see the videos before you clicked on the link above?
Corr, A. (2011, April 11) To Attract Younger Demo, Denny’s Online Series Lets Comics Talk Freely. mediapost.com. Retrieved May 25, 2011, from