You may have seen some commercials over the past year for Kraft Mac & Cheese, based on the insight that adults love the stuff, but feel that they can’t make it for themselves, so they sneak bites when they make it for their kids. I have to say they reminded me of the old days when my dad would always tell me that he had to taste my French fries to make sure that they weren’t poisoned!
This summer Kraft is building on the campaign with a clever movie tie-in, offering insurance for kids that are in danger of having their mac & cheese stolen. The effort includes a pre-movie video, coupons and a macsurance certificate. The program will run in 13 of the summer’s PG rated blockbusters to reach moms and kids. And, fans over 18 can access the program through Facebook as well. (Lukovitz, 2011)
So what do you think? Are you a closet mac & cheese lover, or do you know one? Is this a good way to get kids to lobby their parents for more mac & cheese? Will you “like” the brand on Facebook even if you don’t have kids yet?
Lukovitz, K. (2011, June 20) Kraft Mac & Cheese Offers ‘Macsurance’. mediapost.com. Retrieved June 29, 2011, from