With over 50% of Americans watching cooking shows very often/occasionally the obvious question is – are they buying stuff because of the shows, and if so, what?
According to a recent Harris Poll, 57% viewers have purchased food, 36% have purchased small kitchen gadgets, 24% have purchased cookbooks, and 6% have purchased large appliances, as a direct result of what they have seen on the shows. Those seem like impressive results to me. If only we had non-viewer numbers to compare them to.
Loechner, J. (2010, August 13). Cooking Shows Inspire Purchases. mediapost.com retrieved August 18, 2010, from