According to a recent AdWeek Media/Harris Poll, 48% of Americans believe a male voice is more forceful selling a product or service in an ad, while 46% believe a female voice is more soothing. (Loechner, 2010)
If the ad is trying to persuade someone, it’s pretty much a wash – 20% give the edge to the female, with 18% saying it’s the male.
What do you think? Which one makes you want to buy something?
Loechner, J. (2010, March 24). Forceful, Soothing or Persuasive Voice: Which to Pick For Ad? mediapost.com Retrieved march 24, 2010, from