Are women more persuasive then men?

3/24/10

According to a recent AdWeek Media/Harris Poll, 48% of Americans believe a male voice is more forceful selling a product or service in an ad, while 46% believe a female voice is more soothing. (Loechner, 2010)

If the ad is trying to persuade someone, it’s pretty much a wash – 20% give the edge to the female, with 18% saying it’s the male.

What do you think? Which one makes you want to buy something?

Loechner, J. (2010, March 24). Forceful, Soothing or Persuasive Voice: Which to Pick For Ad? mediapost.com Retrieved march 24, 2010, from
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=124695