Thursday, January 28, 2010

You can’t argue with success.

1/28/10

Stand by for another round of creepy e-trade babies in this year’s Superbowl.

Why? According to e-trade, they saw a 19% increase in online applications following last year’s game. They didn’t say if that covers the $3 million they paid for the placement, not to mention the cost of producing the commercial. But, in addition to the application increase they also saw an 86% increase in unique prospects visiting the site in the week following the game. (Steinberg, 2010)

I’m convinced. Are you?

Steinberg, B. (2010, January 25). Why This $3 Million Baby Is Back on the Super Bowl. adage.com. Retrived January 27, 2010, from
http://adage.com/superbowl10/article?article_id=141713

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