Stand by for another round of creepy e-trade babies in this year’s Superbowl.
Why? According to e-trade, they saw a 19% increase in online applications following last year’s game. They didn’t say if that covers the $3 million they paid for the placement, not to mention the cost of producing the commercial. But, in addition to the application increase they also saw an 86% increase in unique prospects visiting the site in the week following the game. (Steinberg, 2010)
I’m convinced. Are you?
Steinberg, B. (2010, January 25). Why This $3 Million Baby Is Back on the Super Bowl. adage.com. Retrived January 27, 2010, from