This just in from Lipton – Hugh Jackman has been signed to a three-year global deal with Lipton Ice Tea in an effort to get Brits to try drinking their tea cold.
According to Lipton, 53% of UK consumers claimed they did not like the taste of ice tea without even trying it. The tagline for the campaign? “Don’t knock it until you’ve tried it”. (Thomas, 2010)
I don’t know which disturbs me more, people making uninformed decisions or another celebrity pushing a product that they have no direct connection to. What do you think?
Thomas, J. (2010, January 12). Pepsi backs Lipton with Hollywood A-lister Hugh Jackman. brandrepublic.com. Retrived January 13, 2010, from