Thursday, January 14, 2010

Try it, you’ll like it.

1/14/10

This just in from Lipton – Hugh Jackman has been signed to a three-year global deal with Lipton Ice Tea in an effort to get Brits to try drinking their tea cold.

According to Lipton, 53% of UK consumers claimed they did not like the taste of ice tea without even trying it. The tagline for the campaign? “Don’t knock it until you’ve tried it”. (Thomas, 2010)

I don’t know which disturbs me more, people making uninformed decisions or another celebrity pushing a product that they have no direct connection to. What do you think?

Thomas, J. (2010, January 12). Pepsi backs Lipton with Hollywood A-lister Hugh Jackman. brandrepublic.com. Retrived January 13, 2010, from
http://www.brandrepublic.com/News/976829/Pepsi-backs-Lipton-Hollywood-A-lister-Hugh-Jackman/

No comments:

Post a Comment