Proving that they learned absolutely nothing from the recent soup wars which proved to be a lose lose for both Campbell’s and Progresso, Unilever’s Promise margarine has decided to take on rival Smart Balance with the claim “we think natural tastes better.” Excuse me, but what’s natural about oil filled with additives? (Baar, 2010)
Apparently the folks behind this idea don’t watch Alton Brown’s Good Eats show on the Food Channel, because he did an admirable job explaining in his Defense of Butter episode that the only natural product in this category is butter. And they clearly haven’t read Michael Pollan’s book In Defense of Food: An Eater’s Manifesto, because if they had they would have already switched to butter.
Well this misguided effort ought to turn even non-watchers and non-readers into butter converts in no time flat. I’ve already made the switch, have you?
Baar, A. (2010, January 19). Unilever’s Promise Takes on Smart Balance. Mediapost.com. Retrived January 20, 2010, from