Fool me once, shame on L'Oreal

 

L'Oreal has discontinued my favorite moisturizer.  This is what it looked like...

 

L'Oreal is entitled to discontinue products if they are no longer selling.  But of course I didn't know that the product had been discontinued when I tried to buy it. 

 

I googled L'Oreal Active Daily moisturizer and up came a product that looked the same but had a different name so I ordered it figuring it was just a packaging change.  Check it out...

 

Imagine my dismay when I realized it was not the same product.  What made the original product special was that it didn't sting my eyes.  A real rarity in the world of skin products.

 

But the new inferior substitute that I ordered stings my eyes and is much stickier than the original.

 

So the question is, why did L'Oreal package a different product to look just like the one they discontinued? 

 

I will need to find a new moisturizer.  And when I do, I will not consider any L'Oreal products. 

 

Because - fool me once shame on you L'Oreal.  Fool me twice, shame on me.

 

 

Will state names work as well for Budweiser as people's names do for Coke?

I saw a commercial the other day for this summer's "Share a Coke" promotion featuring people's names on bottles and cans.  The successful promotion, now in its fourth year has been expanded to include some popular last names and larger sizes, in the hopes of capturing the family vacation crowd.  Interesting idea. (Lukovitz, 2017)

Meanwhile, this week Budweiser unveiled 11 different cans and bottles with names of the states where they have breweries.  It's part of their "Proudly Brewed Across America" campaign, which is now in its second year.  Country music star Thomas Rhett is featured in the effort, as is user-generated content.  (Lukovitz, 2017)
 

It will be interesting to see if creating limited editions will continue to be a successful strategy for these brands.  Since the custom names give people the opportunity to form tribes and bond with each other.  I'm betting they will.

Lukovitz, K. (2017, April 18)  This Summer's 'Share A Coke' Promo Includes Last names.  mediapost.com.  Retrieved June 7, 2017, from

https://www.mediapost.com/publications/article/299361/this-summers-share-a-coke-promo-includes-last-n.html

Lukovitz, K. (2017, June 7)  New Bud Packaging Features names of States With Its Breweries. mediapost.com.  retrieved Jun 7, 2017, from

https://www.mediapost.com/publications/article/303948/new-bud-packaging-features-names-of-states-with-it.html?edition=104101